12/28/2023 0 Comments Who sales body armour drink![]() ![]() ![]() It will continue to be based in New York. PepsiCo’s Gatorade, the market leader, controlled 68%, while Coke’s Powerade brand was second with 14%.Ītlanta-based Coke said it will manage the BodyArmor brand as a separate business. sports drink category in 2020, with 9.3%, according to Euromonitor. ![]() With Coke’s 2018 investment, BodyArmor gained access to the company’s sprawling distribution network and sales skyrocketed.īodyArmor had the third-highest market share in the U.S. Coke and BodyArmor would not confirm that amount. EDT Monday to honor Bryant, who wore the jersey numbers eight and 24 in his NBA career.īryant’s estate stands to gain $400 million from the BodyArmor sale, The Wall Street Journal reported Monday, citing anonymous sources. Coke announced the acquisition at 8:24 a.m. In the same period, dollar sales of BodyArmor have increased 46.9 to about 1.3 billion, while Coke’s portfolio was up just 2.4 to 1.1 billion and PepsiCo rose 12.1 to 5.5 billion. In a statement Monday, Repole credited Bryant _ who died in a 2020 helicopter crash _ with the brand’s growth. No artificial sweeteners, flavors or dyes. Suds after working up a sweat: Beer after a workout? Brewers take a cue from Gatorade and add electrolytes into lower alcohol brewsīasketball legend Kobe Bryant was an early investor in BodyArmor, becoming its third-largest shareholder and a member of its board in 2013. Variety: 7-Strawberry Banana, 7-Orange Mango, 6-Fruit Punch. Seriously Coke?!: Fact check: Cocaine in Coke? Soda once contained drug but likely much less than post claims We are an independently owned sports drink based in Queens, New York. Coke also bought Fuze and Repole’s company _ Energy Brands _ in 2007. Red Bull Energy Drink is appreciated worldwide by top athletes, busy professionals, college students and travelers on long. Coke bought the Fairlife milk brand in 2020 and Costa coffee in 2019.īodyArmor was founded a decade ago by Lance Collins, the founder of Fuze Beverage, and Mike Repole, who started the Smartwater and Vitaminwater brands. The deal is part of a multi-year effort at Coke to move beyond sugary soft drinks and into other categories like juices, enhanced waters and sports drinks. Coke originally bought a 15% stake in the BodyArmor in 2018.Ĭoke confirmed that BodyArmor is its largest-ever brand acquisition. is making a multibillion-dollar bet on the sports drink brand BodyArmor as part of a larger push to diversify its offerings.Ĭoke said Monday it paid $5.6 billion for the remaining 85% of BodyArmor. ![]()
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